Overview

The Sauber Group is in its core a Cambodian company and proud of its roots. As it is also a joint venture between Cambodia, Thailand and Germany, it will stress the strengths of each culture to create a unique company culture.

The company credo is to turn standard processes and services into outstanding experiences for our customers. It clearly targets to disrupt markets and to grow aggressively and profitable.

Sauber aims to become a conglomerate of businesses which can be aggressively multiplied all over Cambodia. Ultimately, the target is to go public with a strong and recognized brand.

At the core of the business is the idea to connect traditional trade with E Commerce in a multi-channel system. Classical market approaches such as the development of Sauber Mini Malls are combined with alternative sales channels like E commerce, direct sales for B2B and telesales.

With Cambodia as its home base, it is the target to expand into other countries in the region as well when the conditions are right.